Friday, August 7, 2009

Sports in shopping mall

I have not had the chance to visit the newly opened Ion Orchard yet.

Instead I went to JB last weekend. I was in its largest shopping mall, City Square, where I came across this most creative activity conducted in a shopping mall I have ever seen.

They had a volley ball competition in the shopping mall. For safety sake, they have nets covered up the place. And audience could watch the matches from almost 360 degree from near distance. It was a different experience compared to watching it in a stadium.

I think it was a smart move. The organizer of the match certainly had drawn a big crowd, and if their intent was to promote the sports, what other better ways? For the shopping mall, it gave the patrons a fresh experience other than the normal sales or food fair.

By the way I understand that GIC has a share in this shopping mall. Not sure if they participate in the management. But City Square is clearly a very successful mall in JB, and better than some of Singapore ones.


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