Readers Digested

I believe many of you have receive this invitation from Reader's Digest before. What surprises me is that they actually work with UOB this time. The letter is addressed to UOB credit cardmember.

All along I cannot understand why RD could run this program for so long. To me, it certainly looks like a form of gambling. In fact, RD themselves called it Sweepstakes.

To be fair, RD makes it a little bit different from normal form of gambling. Normally you just place the bet (in casino, 4D, Toto, etc) and wait for the results.

For RD, they make full use of every single step.
- For the prize money, it is authorized by the Finance Director. WOW!
- To receive the this notification, you are very lucky. WOW!
- Then you must make a very important decision, whether to take part or not. WOW!
- You need to reply early, because IF you win the top prize, you will receive a bigger prize. WOW!
- And if you subscribe to RD, you will win a bigger prize (IF you win the top prize). WOW!
- And you also must decide how you want to receive the prize. WOW!

By now, most of the readers should feel they have got much closer to the prize.

Well, yes, you don't really lose even if you don't win anything, except the money spent on subscribing the magazine. Just remember to terminate the subscription before expiry, otherwise they will continue to send you the magazine and of course the bill ... make sure your money is not digested ...